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MBAB 5P23: Entrepreneurship

A guide to sources useful for researching and writing a business plan.

Getting Started with Entrepreneurship Research

research definitionThis guide is targeted at Brock University students enrolled in MBAB 5P23 (Entrepreneurship). It contains information to help you conduct research for your Feasibility Report, Full or Mini Business Plan, Business Model Canvas, or similar types of assignments.‚Äč

Business Plan Research

Bonus Content

ecommerce business model

Explore Business Models (including Nonprofit / Social Ventures)


Learn about Consulting

Elevator Pitch

Learn about Elevator Pitches

Find academic research

Find Academic Research

Evaluate Information

Evaluate Information Sources

Please Note:

  • Some links in this research guide point to Library resources such as ebooks, databases, journals, or other subscription-based sources. You can access online sources from off-campus by signing in (when prompted) with your Brock University Username and Password. Look for the information icon Information Icon

  • Other links will point to free or open access sources, which are indicated by an orange open padlock access icon

In a Hurry? Here are Your Best Bets!

For Industry & Market Data

For Small Business Financial Data