For this assignment, you will be using both primary and secondary sources to assist in providing recommendations to your client organization.
Before you start gathering information for a business project, it's important to consider a few questions:
These questions will help guide your searching by determining what you need and potentially where you can find it.
Once you have an idea of the information you need and where it might be located, it's time to build search strategy to ensure your searches are effective and efficient.
Whether you're searching using Google or searching one of the library's databases, using keywords will greatly improve your searches. This Brock Library video gives you the basics of determining keywords and combining them for an effective search.
In business research, there are certain search terms you can use beyond keywords that can make your searches more effective. Some of the library's business databases allow you to search by Ticker Symbol or Industry Code.
Ticker Symbols (for searching company information)
Industry codes (for searching industry information)