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MGMT 4P90: Business Strategy (Zafar)

A guide to information sources for business strategy and strategic management research (external analysis, industry research, current developments) for Dr. Zafar's courses; citing sources in APA.

Industry Analysis & Reports

Industry analysis and reports include information such as trends, competitors, forecasting, statistics, regulations, and performance indicators. It's beneficial to use a combination of industry information from commercial databases (available through the library) and publicly available information provided through industry associations and governments.

If you cannot find information on your specific industry, try looking at related industries or a broader industry.