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MGMT 4P90: Business Strategy

A guide to information sources for business strategy and strategic management research (external analysis, industry research, current developments); citing sources in APA and criteria for evaluating sources.

External Analysis: Operating / Industry Environment

The intelligence sources listed on this page can assist you in understanding your organization's industry or operating environment.

Best Sources for Industry / Market Intelligence


Library Databases with Canadian, US, or Global content:

Company Directories, Databases & Statistics

You can identify competitors using a variety of business or company directories, databases, and web sites. You can often identify competitors within the same industry by searching by NAICS code or by keywords in the NAICS description.

Statistics (website):

Canadian Company Directories (Library Databases):

Global/International Company Directories (Library Databases):