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MKTG 4P23: Integrated Marketing Communications

A guide to information sources and research strategies for tackling your IMC Project assignment

What's in this Guide?

This research guide provides links to information sources (free/open access or subscription-based) that will help you conduct the required analysis to prepare your Integrated Marketing Communication (IMC) Project. 

  • Free resources are available to anyone, so these are ones that you will be able to access after graduation.
  • Subscription-based resources are ones that are paid for by Brock University, and limited to current faculty, students, and staff. You will no longer have free access to these resources after you graduate from the University, but there are many options for accessing similar information sources. Please consult the page on Marketing Resources for Alumni for more details.

This research guide will also provide research strategies so that you will be able to conduct your research independently in order to make informed, evidence-based recommendations.