The intelligence sources listed on this page can assist you in understanding your external marketing environment in order to conduct your marketing situation analysis.
Key intelligence sources that provide information regarding multiple aspects of the macro environment in Canada or other countries, as well as individual PESTEL factors.
The Brock Library also has access to Adweek articles in PDF via the ABI/Inform Global database.
Finding Advertisements (Contemporary)
Some companies or organizations will archive advertisements on their website. You may also be able to locate television commercials on the company's official Youtube channel.
A searchable advertising database covering 5 media types (television, radio, print, outdoor, internet). Covers 2005 to present. It will identify the media where the ad appeared, but will not display the ad itself.
