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MKTG 4P23: Marketing Communications

A guide to information sources and research strategies for tackling your IMC Project assignment

Situation Analysis

The intelligence sources listed on this page can assist you in understanding your external marketing environment in order to conduct your marketing situation analysis. 

Marketing Communication Intelligence Sources

Finding Advertisements (Contemporary)

Some companies or organizations will archive advertisements on their website. You may also be able to locate television commercials on the company's official Youtube channel.