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MKTG 4P23: Marketing Communications

A guide to information sources and research strategies for tackling your IMC Project assignment

Accessing Marketing Information - A Guide for Alumni

Public Libraries

Take advantage of your local public library! 

Many public libraries provide their members with free, remote access to online databases which you can use to keep up with current news, or to research the published academic and professional literature. Some libraries will let non-residents obtain a temporary membership card for a fee. 

Other Options

Some professional associations provide access to business and marketing intelligence as a benefit to their members.