What is Evidence-based Management (EBMgt)?
"The systematic, evidence-informed practice of management, incorporating scientific knowledge in the content and process of making decisions". (Rousseau, 2012, p.3)
EBMgt consists of four fundamental activities:
Rousseau, D.M. (2012). Envisioning evidence-based management. In D. Rousseau (Ed.), The Oxford Handbook of Evidence-based Management (pp. 3-24). Oxford: Oxford University Press.
If you have not had much experience reading scholarly journal articles, the following learning object can help.
Can you name the top scholarly journals that publish research on IMC topics? Consult the following list of key scholarly marketing journals to determine if they are relevant to your topic.
Finding academic research to support your IMC project recommendations is an iterative process.
The IMC research literature is scattered across a number of disciplines include marketing, communication, and psychology. The following subject-specific databases are recommended starting points for identifying relevant scientific research findings on IMC topics.