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MKTG 4P23: Marketing Communications

A guide to information sources and research strategies for tackling your IMC Project assignment

Search Strategy Worksheet

Database Searching: Tips & Tutorials

The following database search guides and tutorials are useful for in-depth instruction on the specific features of individual databases or database platforms, and have been created by the database vendors (rather than by the Library). These tutorials cover the most popular business database platforms (ProQuest and Ebscohost).

Business Content (ProQuest)

Business Source (Ebscohost)

Factiva

Passport GMID (Euromonitor International)

Mintel Academic

  • Consult the Help menu within the Mintel Academic database for a MIntel Reports User Guide and Video tutorials

Mintel Academic Help Page