A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
The Library subscribes to the following modules in IBISWorld: Canada Industry Reports (NAICS), United States Industry Reports (NAICS), Canada Industry iExpert Summaries, United States Industry iExpert Summaries, United States Specialized Industry Reports, United States Specialized Industry iExpert Summaries, China Industry Reports (200 industries), Canada Industry Provincial Reports (50+ Ontario industries), and Canada Collection of Macroeconomic Business Environment Profiles.
View data on student headcounts and FTEs, retention and graduation, and labour market reports for Brock University programs. Brock Fact Sheets provide key statistics on an annual basis.