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MBAB 5P62: Marketing Research

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

Key Sources for Service Learning Projects

Students engaged in Service Learning Projects  may find the following sources useful for understanding their clients, industries, and target markets.

St. Catharines & Niagara Region: Data Sources