A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
If you have any questions about using Library Resources or accessing Library Services, online help is available:
Just click on the Ask Chat with a Librarian icon which appears on the Library's Home Page, and within many of our Library Databases.
Send an email with your question to email@example.com
The Research Support section of the Library web site has information (including video tutorials) on basic and advanced research skills, as well as tech help and troubleshooting off-campus access to Library databases.
Book a Consultation for Research Help
Use the Book a Consultation link (located under my photo) on the home page of this guide.
Consultations will take place via Microsoft Teams and can be booked for a 30 minute time slot between 9:00 am and 4:30 pm, Monday to Friday
If you are not available to meeting during these hours, please contact me directly by email to inquire about alternative arrangements.