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MBAB 5P62: Marketing Research

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

Accessing Marketing Information - A Guide for Alumni

Public Libraries

Take advantage of your local public library! 

Many public libraries provide their members with free, remote access to online databases which you can use to keep up with current news, or to research the published academic and professional literature. Some libraries will let non-residents obtain a temporary membership card for a fee. 

Other Options

Some professional associations provide access to business and marketing intelligence as a benefit to their members.