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ENTR 2P51: Entrepreneurship Basics

Sources & strategies for feasibility analysis & entrepreneurial startups.

Primary Research for New Products/Services

Product/Service Feasibility Analysis

  • As part of your feasibility analysis, you should conduct primary research with potential customers in order to assess the desirability of your new product/service idea. Examples of such research include concept tests and buying intention surveys. 

Supplement Your Primary Research With Secondary Data

  • Find evidence of likely demand by looking for information about the new product or service in business, industry, or news sources. Consult the News & Current Information page for suggestions.

1. Design & Conduct Primary Market Research