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ENTR 2P51: Entrepreneurship Basics

Sources & strategies for feasibility analysis & entrepreneurial startups.

What's on this guide?

Research DefinitionThis guide is targeted at Brock University students enrolled in ENTR 2P51 Entrepreneurship Basics. It contains information to help you conduct research for your Feasibility Analysis Project.  This guide also supports students with different types of assignments such as a business plan or a business model canvas



Consult the page that matches your research task:

  • Understand Business Models
  • Generate Business Ideas
  • Project/Service Feasibility Analysis:
    • Conduct Primary Research
    • Find News & Current Information
  • Industry / Target Market Feasibility Analysis 
    • Industry Data & Reports, Competitors
  • Find secondary market data
    • Socioeconomic/Demographic; Sales/Market Share/Spending; Mobile/Social/Mass Media
  • Financial Feasibility Analysis
    • Startup Costs; Financial Projections; Funding Sources
  • Organizational Feasibility Analysis
  • Write up your feasibility report or business plan
  • Get help with APA Style

Bonus Content:

  • Finding academic research evidence to strengthen your analysis
  • Criteria for Evaluating Information Sources
  • Getting Help / Booking Appointments

Please Note:

  • Some links point to Library resources such as books, databases, journals, or other subscription-based sources. You can access online sources from off-campus by signing in (when prompted) with your Brock University Username and Password.
  • Other links will point to free or open access sources, which are indicated by an orange open padlock icon. 

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