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Sales, Market Share, & Spending Data

pie chart

A firm's market share can be calculated by dividing a firm's sales by total market sales (source:

Consult company financial reports or published sales figures as reported in trade publications. Some standard sources and tips on identifying additional sources of market share data appear below:

Socioeconomic & Demographic Data

Customer markets can be segmented by geographic, demographic, psychographic, and behaviourial factors, while business markets can be segmented by geographic, customer type, and buyer behavior (source:

You can gather socioeconomic, demographic, and geographic data on your target market in Canada using the following sources: