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Articles, books & background info, business plans, financial ratios, finding theories, going global, guides to starting a business, real estate, stock ownership data.


Both primary and secondary data are used in entrepreneurship research.

  • Primary data: is based on research that you conduct yourself using tools such as surveys, polls, focus groups, and interviews.
  • Secondary data: is based on research done by others, such as government agencies, market research firms, and trade associations.

This guide focuses on secondary data available through Library databases and free websites. The data section of this guide has been separated into three categories and provides a few links to get you started locating data for your research. Those three categories are:

Socioeconomic & Demographic Data

Financial & Economic Data

Market Data