Research Guides: Entrepreneurship: Market Data

Market Data

Market data can be used to determine sales, market share, and spending habits for your potential company or industry. Below are a few places to get started locating spending and market share data.

RBC Consumer Spending Tracker (RBC Economics)
Consumer spending data and reports updated monthly.
Survey of Household Spending (Statistics Canada)
The SHS collects information on household spending on food, clothing, shelter, transportation, health care, etc. Click on Published Data for direct links data in The Daily, Summary Tables, and CANSIM Tables.

Mintel Academic This link opens in a new window
- Includes market research, market analysis, product intelligence, and competitive intelligence reports.
- Brock University has access to Mintel Reports for Canada and USA, which covers a wide variety of sectors, themes, and demographics.
- Coverage:Canadian Reports 2014-current ; US Reports 2008-current ; content added monthly, with most reports updated annually
- Permitted Uses
Passport This link opens in a new window
- Global market information that specializes in company profiles, industry reports, market share data, and consumer trend analysis of consumer products and services across 80 countries
- Includes Economies & Consumers, as well as Industrial-Canada reports for industries across the entire Canadian economy
- Permitted Uses
Statista This link opens in a new window
- Contains more than 1 million statistics on over 80,000 topics.
- Contains Statista dossiers and industry reports for 170 industries and 150 countries.
- Includes market forecasts, as well as market, industry and country outlooks and insights.
IBISWorld Industry Research Database This link opens in a new window
- Produces and publishes over 425 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code.
- Contains trends, statistics & analysis on market size, market share of major companies and industry growth rates.
- The Library subscribes to the following modules in IBISWorld: Canada Industry Reports (NAICS), United States Industry Reports (NAICS), Canada Industry iExpert Summaries, United States Industry iExpert Summaries, United States Specialized Industry Reports, United States Specialized Industry iExpert Summaries, China Industry Reports (200 industries), Canada Industry Provincial Reports (50+ Ontario industries), and Canada Collection of Macroeconomic Business Environment Profiles.
- Permitted Uses