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Finding articles, books & background info on Marketing topics; advertising & mass media; market data sources; marketing plans.

Sales, Consumer Spending & Market Share

A mix of publicly available sites and library database data may be used to determine sales, market share, and consumer spending trends. Some industry reports may provide industry revenue data, which can be used to calculate a company's market share. You can also consult company financial reports or published sales figures as reported in trade publications.

Canadian Sources

United States Government Sources

Library Databases