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Marketing

Finding articles, books & background info on Marketing topics; advertising & mass media; market data sources; marketing plans.

News and Magazine Articles

Use news and magazine articles in your research to identify trends within a market or industry and identify issues or controversies that have been made public by investigative journalists. These articles assist in reviewing how companies present information about themselves to the public and mitigate or address public relations issues.

With many newspapers and magazines starting to lock their articles behind subscriptions and paywalls, Brock students, faculty, and staff have access to news for free using the following recommended databases.