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MBAB 5P62: Marketing Research
Writing & Data Visualization
MBAB 5P62: Marketing Research
A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
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Key Sources for Service Learning Projects
Market Research Methods
Find Published Measures or Scales
Find Journal Articles
Target Market Data Sources
Mass Media & Opinion Polling Data
Market & Industry Research Reports
Citing Your Sources
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